23. Jul 2013

Eye contact with the young target group

Market-leading manufacturer of contact lenses continues successful campaign for first-time users. 

With a remake of its successful campaign for first-time users Alcon® supports opticians in addressing young contact lense customers. Flirting and eye contact are core issues of the campaign. In addition to extensive below the line measures for the ‚eyelight’ initiative Sommer+Sommer created an online toolbox containing image and video material to be individually used by the participating opticians.

This online toolbox includes various visual elements and contents such as pop-ups, vouchers and flyers available as a download. Furthermore there are banners and videos that opticians can easily integrate on their website Owner of a Facebook page have the chance to win new fans and increase reach via a new pinwall image, a Facebook ad and several contents for own postings.