03. Jul 2017

SOMMER+SOMMER Takes Home Two Trophies at the 2017 Summit Creative Awards

At this year’s Summit Creative Awards, our “Forest Of Wishes” initiative for PEFC Germany won both the Judges’ Award in the Ambient Media category and the Bronze Award in the Non-Profit category. The unusual initiative aims to promote sustainable forest management on behalf of PEFC, the world’s largest forest protection organization, in partnership with the companies toom Baumarkt, BAUHAUS, Ostheimer, Decker and WestRock. At events across Germany and on the companies’ online and social media channels, the campaign partners have been asking people to submit their personal wishes for the forest of the future since mid-January. For every wish submitted, a digital tree grows in the “forest of wishes” at www.wunschwald.com.

To stage this interactive forest of wishes as a live performance in the real world, SOMMER+SOMMER brought internationally renowned performance artist Gijs van Bon on board. Using sand, his robot Skryf wrote the wishes with the most Likes in the middle of the forest, resulting in a string of wishes almost 500 meters long.

The idea was jointly executed with partner agencies Screenagers (Vienna) and Kollaxo (Bonn) plus the Royal Film Company (London).

“We’re delighted that our team’s hard work has been rewarded with two Summit Awards. It’s important that we thank the PEFC team for their commitment to making this polarizing idea happen, especially as there were a lot of risks in the execution,” says Jennifer Scherl, Senior Account Manager at SOMMER+SOMMER. “These awards are a huge surprise and we’re very proud to have won,” comments Dirk Teegelbekkers, CEO of PEFC Germany. “Proud that all the work invested in this campaign by SOMMER+SOMMER, Kollaxo and our own marketing and PR team has been recognized, and proud that PEFC’s tireless work to promote sustainable forest management and protect forests worldwide has been honored.”

We’d like to thank the team who helped make the project possible: Jennifer Scherl, Michael Bischoff, Maximilian Rieck, Verena Seibert, Fatih Cakir, Kai Kemmler, Patrick Heich, Verena Stummer, Stefan Rasch, Daniel Wolf and Roman Huy-Precht.

PEFC is the world’s leading institution dedicated to ensuring sustainable forest management, which it does by means of an independent certification system. Wood and wood products bearing the PEFC mark come from forests proven to be ecologically, economically and socially sustainable.

There were over 5000 submissions to this year’s event, with companies from 21 countries competing.